Will it Fly™ is a series of 3-minute documentaries, for-the-internet, about an outstanding
green building idea in action. The story arc of each minisode follows the adventures of
a single-engine airplane visiting each case study site location. The show begins with
an aviation chart that maps out the expected flight path to the building site, builds to an
aerial shot of the building taken from the airplane and lands at a small airport or grass
strip near the site, in preparation for an interview of the occupants.
The series targets building owners, architects and specifiers. Shot in HDTV, yet in a casual
style, the minisodes will be viewable on willitfly.tv as well as on social networking
sites such as YouTube. “Will it Fly” presents product case studies in their working environment
with observations from building owners, occupants, installers and manufacturers.