Considering how efficient and affordable it is, solar heating and cooling technology receives far too little media attention. Join the  December 1st 3:30-5:00PM ‘selling solar’ discussion with David Biddle of Stiebel Eltron and Seth W. Rose of Solar Thermal Advantage (STA), an initiative of Eneref Institute at the Solar Thermal ’11, national solar heating and cooling conference scheduled from Dec. 1-2 in Milwaukee, WI.