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Ferrari designers speaking about hotel flooring

Pininfarina is the Italian firm that designs the Ferrari sports car. They are also pulling the carpet off the floors in the hotel rooms of the Keating Hotel they designed recently in San Fransisco.

In an email, Francesco Fiordelisi, of Pininfarina explained, that without the carpet, the hotel room floors have the “edge of industrial design”.  And from a more practical point of view, he says, “What takes the most time in terms of cleaning a room? If the room  has carpeting, it is the floor. And, carpet often looks dirty.”