Solar Thermal Business Magazine launches
Mar/100
New magazine targeting the business of solar thermal is scheduled to launch next week. The magazine will focus on sales trends in all market sectors of solar thermal. Articles will include; hot water, space heating, space cooling, process heating and concentrated solar power.
Solar Thermal Business magazine launches on March15th, 2010. www.solarthermalbiz.com
Solar Thermal obstacles to sales
Jan/102
We surveyed 100 solar energy manufacturers, engineers, installers, and marketing professionals, asking them to name their greatest obstacles to sales of residential and commercial solar thermal installations.
Of those who gave an opinion, the largest group, 52% of the total, cited a lack of education on the part of the buyer as the single biggest impediment to sales. For 22% of survey respondents, cost to the consumer—expressed variously as the difficulty in obtaining upfront financing, the high cost of systems and installations, and a lack of compelling ROI—was the highest hurdle to overcome. Among other common reasons listed, 16% answered that what hurt sales most was a lack of credibility as a result of the bad performance of systems in the Eighties, and 10% pointed to a shortage of those who are expert in what are often difficult installations.
Solar Thermal Report
Mar/090
Visit our solar thermal blog to download a copy of our recent Solar Thermal Report by Seth Warren Rose published in Solar Industry Magazine.
Solar Industries Magazine Marketing Report
Mar/090
To view the full article on Solar Thermal published in Solar Industries magazine
Visit Eneref Solar Thermal Blog
We’ve just updated our Polished Concrete Blog
Solar Powered LED Streetlights now up at Massachusetts Maritime Academy. Visit the Eneref Solar Streetlights Blog